As of September 1, 2011, Ludo Truyens is the new Creative Director at RCA Group. Prior to this appointment, he had been working for about 6 months as a freelance copywriter for the Hasselt-based communication agency. Ludo was one of the 2002 laureates of the CCB-copywriter contest. Since then, he worked both as a freelance copywriter (including Publicis, Proximity / VVL BBDO, Famous, Edison and McCann-Erickson) and as a payroll employee (Spitz, Vandekerckhove & Devos, 10, and Germaine advertising).

Ludo Truyens started out as ‘responsible sponsorship and advertising’ for a medical doctors’ association and subsequently held the position of account with a number of communication agencies for several years. Ludo conceived concepts and wrote copy for various brands and organizations such as Amnesty International, Belgacom, Citibank, AXA, Harley-Davidson, Mercedes-Benz, Reynaers, Kluwer, Bosch, Siemens, Primo, Vastiau-Godeau and Volvo.

RCA Group, headquartered in Hasselt and with a branch office in Brussels, is one of the top 15 independent communication agencies in Belgium. Over 75 experts in branding, PR, online, HR communications and government communications devote themselves to create integrated and impactful campaigns. As Creative Director Ludo Truyens will be responsible for nurturing and monitoring the quality of creative concepts and creations.