Expertise

What?

Generating goodwill. Making a positive impact. Who doesn't want this? It can also be helpful if your brand or organisation has public opinion behind it. So it is interesting to have a favourable influence on press and media.

Why?

In general, the media have the status of an independent watchdog, which makes them credible. But journalists aren't always the easiest people to talk to. Caution and expertise is often recommended. Do you want to focus extra attention to yourself? Make sure you do it wisely!

How?

Day in, day out, we are developing a relationship of trust with journalists and the media in general. By communicating with the press regularly and creatively. This way, we generate positive editorial attention. We monitor the impact, help trace out the strategy and act as intermediates between yourself and the media.

For who?

RCA PR works for around 100 companies, private and public institutions in various sectors:

• Interior & Design: Histor, Tribu, Delta Light, Interieur Kortrijk, APCOR (Portuguese cork federation) and Luxaflex
• Food & Drink: Lavazza, Campari, Lanson, Mentos, Frisk, Dutch Fish Agency, Demeyere, Brabantia and KitchenAid 
• Construction: Velux, Marlux, Viessmann, Radson and Harol
• On a corporate level:
• Fabricom GTI, Valorfrit and Keyware
• For the government, we took care of communication on the 'At home in the city prize’ and the ‘2-week equal opportunities and anti-racism campaign’

By who?

With over 15 years' experience in the world of press and communication, RCA PR has plenty of expertise. The 15-person bilingual team consists of communication advisors, 2 internal copywriters (NL and FR) and our own conceptual and graphic unit. RCA PR is a member of the international PR Network (www.pr-network.biz) and occupies a mandate in BGPRA (Belgian Public Relations Consultants Association).